EN Published by web/template team
SEO foundations for multilingual websites
Design canonical URLs and alternate-language signals around translations that readers can actually access.
Multilingual SEO starts with stable URLs and honest availability signals. A shared English slug keeps content identity consistent across languages.
Canonical and alternate URLs
A translated page points to itself as canonical. Its alternate links include only other published translations, with the English page acting as the default.
Fallback without changing the interface
When a translation is missing, the requested URL can keep the selected interface language while the article uses the English original and its canonical URL.